BAUR Project

BANDUNG ADHYAKSA UNPAD RUN

UNIVERSITAS PADJADJARAN X KEJAKSAAN AGUNG

A running event that combines the spirit of togetherness, health, and caring, which is a balanced collaboration between Kejaksaan Tinggi Jawa Barat and Universitas Padjadjaran.

YEAR

2025

COLLABORATION

UNIVERSITAS PADJADJARAN X KEJAKSAAN AGUNG

TEAM

FEIZAL, RAY, NATHASYA, FAIRUZ, RAFI, RANGGA, RAFII, LEVI, RINALDI, ANGELA, RAHMA, AND ALL CREW BAUR

EXTERNAL TEAM

RAMA (PRODUCTION), DERI (PRODUCTION), ARIF VIVALDI (3D DESIGNER)

ROLE

CREATIVE MARKETING COMMUNICATION

EVENT PLANNER, PROJECT CAMPAIGN, BRANDING, SOCIAL MEDIA, MARKETING, AND CREATIVE STRATEGIST

AREA

A running event that combines the spirit of togetherness, health, and caring, which is a balanced collaboration between Kejaksaan Agung and Universitas Padjadjaran.

Amidst global awareness of the urgency of environmental preservation and quality of life in urban areas, the Attorney General's Office of the Republic of Indonesia and Padjadjaran University collaborated in BAUR 2025 (Bandung Adhyaksa Unpad Run), an initiative that actively integrates actions for healthy living and comfortable life through the reduction of plastic waste, wrapped in education as the main pillar of its contribution to the Sustainable Development Goals (Sustainable Development Goals – SDGs), particularly SDG 3: Good Health and Well-being, SDG 4: Quality Education, and SDG 11: Sustainable Cities and Communities.

Project Overview

The public often feels that there is a rigid formality between legal institutions and academics. On the other hand, Bandung residents have a culture of ngariung (gathering) and a strong preference for aesthetic and communal outdoor activities.

Human Insight

Big Idea

#BERBAURBERSAMA

The representation of the event name ‘BAUR’ is also an invitation to overcome differences in one step.

Voice & Tone

Strong | Focused | Fun | Inclusive | Balance

We run not only for ourselves, but to bring smiles and share hope, in line with the spirit of collaboration and humility. We want to focus on our goal of providing an enjoyable and inclusive experience for everyone.

Brand Purpose

Every individual has the right to equal opportunities to achieve a healthy life. BAURRUN sees running as a fundamental way to achieve health, and to make this a reality, awareness and collaboration between road users and the community is needed to create a safe and comfortable environment that supports running activities.