ZILLENIAL FEST
JABAR BERGERAK ZILLENIAL X BERITABAIK.ID
Zillenial Festival (Z-Fest) is a project initiative as well as the largest education festival in West Java.
YEAR
2023
COLLABORATION
JABAR BERGERAK ZILLENIAL X BERITABAIK.ID
ROLE
PROJECT OFFICER
AREA
LEADERSHIP, PROJECT MANAGEMENT, STRATEGIC THINKING, EVENT AND MARKETING
Z-Fest is a series of events specifically dedicated to Generation Z, which consists of Z-Talks and Awards. This program brings the idea of "Re-Connect" to reconnect with ourselves, each other, and back to reality. Combining educational and entertainment content, Z-Fest presents information in a more interactive, inclusive and closer style. Z-Fest is expected to be a breakthrough and an innovation for every individual and group in conveying ideas and creating real change and action that has a lasting impact on society. In line with the world's commitment through the SDGs, this program enables us to take part and play an active role in encouraging changes that have a real impact.
Project Overview
The public often feels that there is a rigid formality between legal institutions and academics. On the other hand, Bandung residents have a culture of ngariung (gathering) and a strong preference for aesthetic and communal outdoor activities.
Human Insight
Big Idea
RE:CONNECT
With ourselves, each other and back to reality
Event Purpose
Z-Fest is a series of events specifically dedicated to Generation Z. The program brings the idea of "Re-Connect" to reconnect with ourselves, each other, and back to reality. Combining education and entertainment (edutainment), Z-Fest presents information in a more interactive, inclusive and closer style.
Collaboration Space - Idea Sharing Space - New Interaction Space - Catalyser Ideas - Gen-Z Incubator
About Z-Talks
Adapting the TED Talks event model, Z-Talks will bring the concept of Talks featuring ideas from various fields such as tech, business, art, philosophy, and others. Z-Talks brings an interactive concept where we prioritise interaction and connectivity between the audience and speakers, after two years of facing the pandemic, during which our interactions are limited. Z-Talks provides more space for the audience to interact, both with fellow audience members and with speakers.
We encourage this interaction, which is expected to result in the collaboration of new ideas. In addition to Z-Talks, we present a mini concert as entertainment in our program. By inviting well-known and local musicians, this is a space for relaxation for the participants involved. At the end of our program, the Teman Baik Award concludes the Z-Fest series. Teman Baik Award is an appreciation space from us for those who inspire and have carried out real social action.
Event Topic
Gender Equality | Industry, Innovation & Infrastructure | Sustainable Cities & Communities
Participant Psycographic
Yuppies: Young, Upwardly mobile professionals.
Karakter: Up to Date
Pain Points: back to being connected to each other.
Participant Segmentation
Age: 17-24 years old
Gender: Man & Woman
Scope: College Student, social activist, Entry Level.
Number of Participants
300 participant
